01 / FRESH & CHILLED
Fresh from the region
Tropical fruit, Asian vegetables and selected chilled products, with sourcing shaped by seasonality and route suitability.
Thailand buying office · Asia supply chain
From Asia,
with purpose.
Connecting the food, flavours and producers of Asia with SeeWoo's retail and wholesale business in the UK — and opportunities across Europe.
LOCAL RELATIONSHIPS. INTERNATIONAL PERSPECTIVE.
Based in ThailandA buying hub close to the source
Connected across AsiaFood producers, brands and export partners
Built around SeeWooRetail, wholesale and product development
Our company
Closer to the source.
Connected to the market.
SeeWoo Thailand is the buying and supply-chain hub for our Asian sourcing activity. We bring supplier relationships, product selection and export coordination closer together, with Thailand at the centre.
Our focus is practical: discover distinctive products, develop the right commercial offer and connect producers with demand from SeeWoo's UK retail and wholesale channels.
Discover our sourcing footprint ↗What we source
Asian food. A world of possibility.
From fresh seasonal discoveries to everyday essentials and new own-label ranges.
02 / FROZEN & ESSENTIALS
From farm to freezer
Packaged rice, frozen fruit and vegetables, and seafood opportunities — selected around product quality and market requirements.
SeeWooASIAN FLAVOURS
SeeWooEVERYDAY GOODNESS
03 / BRANDS & OWN LABEL
The next shelf favourite
Snacks, drinks, pantry staples and meal solutions. Partnering with brands and OEM producers to develop ranges for our customers.
Our Asia sourcing focus
One buying hub.
A wider Asian horizon.
Thailand anchors our buying activity. Our sourcing focus extends to complementary markets across Asia, connecting each product with the right producer and export route.
Thailand Buying hub
Vietnam Sourcing focus
Malaysia Sourcing focus
Taiwan Sourcing focus
China Sourcing focus
Wider Asia New opportunities
ASIAN PRODUCERS & EXPORT PARTNERS↘
ThailandSeeWoo buying & coordination hub
Product selection · Supplier development
Export planning · Logistics coordination
United KingdomSeeWoo retail & wholesale
EuropeSupply opportunities
How we work
A clear path from first sample
to the shop floor.
Find the right fit
Review your range, production capability, pricing and export experience against our category needs.
Shape the product
Assess samples, specifications, pack sizes, labels and commercial terms for the destination market.
Plan the supply route
Agree volumes, lead times and logistics. Review documentation and temperature requirements before shipment.
Build on demand
Use feedback from retail and wholesale to refine the range and explore repeat supply.
Supplier partnerships
Good products start
with good partners.
Are you a producer, brand owner or export partner? We would like to hear about products that could bring something new to SeeWoo's customers.
- Food manufacturers and agricultural producers
- Export-ready brands and regional distributors
- OEM and private-label development partners
- Cold-chain, freight and consolidation partners
For a useful first conversation, include your catalogue, trade prices, MOQ, shelf life and export markets.
Contact the SeeWoo team ↗